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About

The person, the practice and the principles behind every session.

10+Years helping people change from within
My Story

From the boardroom to the therapy chair and why it matters for you.

Before training as a clinical hypnotherapist, I spent twelve years leading teams in financial services. I saw first-hand how capable people quietly burn out, second-guess themselves, and stay stuck in patterns they can describe perfectly but cannot shift.

That curiosity led me to clinical hypnotherapy, NLP and applied neuroscience. Today my practice blends all three into a calm, structured process — no mysticism, no jargon, just a clear account of how change actually happens.

“You don’t need more willpower. You need a different relationship with the part of you that’s been protecting you.”

Magda Kennedy
Clinical Hypnotherapist & Coach
  • 10+Years in clinical practice
  • 800+Clients supported 1-to-1
  • 3Countries — Ireland, UK & USA
  • 4.9/5Average client rating
My Approach

Three principles behind every session.

Whatever brings you here, the way we work together stays consistent calm, structured and grounded in evidence.

  • Evidence over mysticism

    Every technique is grounded in clinical research on attention, memory and neuroplasticity. You will always understand what we are doing and why.

  • You stay in control

    Hypnosis is a state of focused attention, not sleep. You are aware, safe and in charge throughout — nothing happens without your consent.

  • Built for real life

    Sessions end with practical tools — self-hypnosis recordings, reframes and small daily practices — so progress holds outside the room.

Training & Credentials

Qualified, accredited and always learning.

Ongoing supervision and continuing professional development are part of every practising week.

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  1. 2024

    Applied Neuroplasticity Practitioner

    Neuroscience Academy, London

    ↗
  2. 2021

    ICF Professional Certified Coach (PCC)

    International Coaching Federation

    ↗
  3. 2019

    EMCC Senior Practitioner Accreditation

    European Mentoring & Coaching Council

    ↗
  4. 2017

    NLP Master Practitioner

    Society of NLP, Dublin

    ↗
  5. 2015

    Diploma in Clinical Hypnotherapy

    Irish Institute of Hypnotherapy

    ↗
Testimonials

What Clients Say

  • “
    “James helped me move from feeling overwhelmed by work to being able to lead with more clarity and presence.”
    Verified ClientProfessional, Dublin
  • “
    “The work was subtle, but the impact was immediate. I finally felt like I was working with my own nervous system instead of against it.”
    Verified ClientProfessional, Dublin
  • “
    “James helped me move from feeling overwhelmed by work to being able to lead with more clarity and presence.”
    Verified ClientProfessional, Dublin
  • “
    “I arrived feeling stuck and left with a practical path forward. The sessions felt calm, thoughtful, and genuinely useful.”
    Verified ClientProfessional, Dublin
  • “
    “I arrived feeling stuck and left with a practical path forward. The sessions felt calm, thoughtful, and genuinely useful.”
    Verified ClientProfessional, Dublin
  • “
    “Working with James has been an incredibly valuable experience. He took the time to understand my goals and gave me clear, practical guidance on how to strengthen my confidence and resilience. He’s been knowledgeable, thoughtful and a genuine pleasure to work with.”
    Verified ClientProfessional, Dublin
  • “
    “The work was subtle, but the impact was immediate. I finally felt like I was working with my own nervous system instead of against it.”
    Verified ClientProfessional, Dublin
Your Next Step

Ready when you are. It starts with one conversation.

  • Free 25-minute call
  • No obligation
  • In person or online
Book a Discovery Call →
Magda Kennedy

Coach & Clinical Hypnotherapist. Supporting individuals, professionals, and forward-thinking organizations from the inside out.

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